Frederico

He didn't start a brand. He just made it impossible not to.

Freddy is a staffy. A rescue dog. And, unofficially, the founder of The Dog Parent Club.

He came into my life through a rescue organisation in 2022. A little battered, a little stubborn, completely himself. The kind of dog who takes up the whole couch and somehow still finds a way to be closer to you - his love language is physical contact, 100% sure.

Watching him go from a dog without a home to become a member of our little family changed something. It made the abstract feel personal. Every dog deserves that: being part of a family.

Freddy doesn’t know he was inspiring a brand. He is just being a dog. That is enough.

This one's for him. And for every rescue still waiting for their person.parents, who are completely unashamed about who they are.

The Human Behind It

Hi, I'm Ethy.

I'm a dog parent before I'm anything else.

Freddy came into my life and quietly rearranged everything. My mornings, my priorities, my camera roll. At some point I stopped apologising for it and started owning it. That's when The Dog Parent Club started making sense.

I wanted a brand that felt like us, dog parents, who are completely unashamed about who they are.

Not cute. Not niche. Just honest.

Why it exists

There's a difference between owning a dog and being a dog parent.

You know what it is. You feel it every time you have to explain why you left early, why your plans changed, why the dog comes first.

The Dog Parent Club is for that feeling. A statement, a community, and a very specific kind of pride that doesn't need justifying.

Each drop will have statements that only dog parents will really understand. Wear the one that's most you.

The Club Fund

Every purchase can save a dog waiting for theirs.

The Club Fund donates $1 from every tee sold to rescue organisations supporting dogs in need across Australia.

Because if you know what a dog can do for someone's life, you know it should happen for every dog still waiting.

Ready to wear it?

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