Frederico

He didn't start a brand. He just made it impossible not to.

Freddy is a staffy. A rescue dog. And, unofficially, the founder of The Dog Parent Club.

He came into my life through a rescue organisation in 2022. A little battered, a little stubborn, completely himself. The kind of dog who takes up the whole couch and somehow still finds a way to be closer to you - his love language is physical contact, 100% sure.

Watching him go from a dog without a home to become a member of our little family changed something. It made the abstract feel personal. Every dog deserves that: being part of a family.

Freddy doesn’t know he was inspiring a brand. He is just being a dog. That is enough.

This one's for him. And for every rescue still waiting for their person.parents, who are completely unashamed about who they are.

The Human Behind It

Hi, I'm Ethy.

I'm a dog parent before I'm anything else.

Freddy came into my life and quietly rearranged everything. My mornings, my priorities, my camera roll. At some point I stopped apologising for it and started owning it. That's when The Dog Parent Club started making sense.

I wanted a brand that felt like us, dog parents, who are completely unashamed about who they are.

Not cute. Not niche. Just honest.

Why it exists

There's a difference between owning a dog and being a dog parent.

The Dog Parent Club is not a subscription.
Not a loyalty program.
Not a thing you sign up for and regret in three months.
It's a community.
Built around the people who already exist: the ones whose dog eats better than they do, whose lock screen is a silly dog, who've cancelled plans for their dog and would do it again tonight.

You've been a dog parent your whole life. We just made the uniform.

The Club Fund

The Club Fund. $1 from every tee sold goes directly to Australian dog rescue organisations.

Not a pledge. Not "a percentage of future profits." One dollar. Every order. Always.

Because the dogs still waiting deserve the same energy we give ours.

Every purchase can save a dog waiting for theirs.

The Club Fund donates $1 from every tee sold to rescue organisations supporting dogs in need across Australia.

Because if you know what a dog can do for someone's life, you know it should happen for every dog still waiting.

The Tees

three statements. five colours.

These aren't "dog mum" tees with a paw print.
They're true things. Worn by people who mean them.

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